Bigger crowds, improved fan engagement, increased brand exposure and wagering returns are the major driving forces behind Harness Racing Victoria’s (HRV) decision to re-position the Breeders Crown to November.
The new timeslot – three months after the previous winter-based August Breeders Crown – sees the $2million series positioned on the heels of Melbourne’s famous Spring Racing Carnival.
Across three enormous weekends from November 7-21 Tabcorp Park Melton will roar to life with Breeders Crown heats, semi-finals and grand finals.
“Fan engagement is everything and you can’t engage with fans if they’re not there,” HRV General Manager of Racing Stephen Bell said.
“This event’s position in winter made it a tough sell. The Breeders Crown is a magnificent series and is deserving of a showcase position on the calendar. Now the party continues after the spring carnival at the trots.”
The Breeders Crown will draw the best pacers and trotters aged three and four from Australia and New Zealand with the Graduate races for older horses to also be retained.
Full details on the schedule can be found here
Media enquiries: cwinnell@hrv.org.au or 03 8378 0288. Photo by Ashlea Brennan