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Be Kind: Campaign reinforces “abuse not OK”

Victorian trots drivers have revealed some of the most poisionous tweets and messages directed at them in a bid to draw the spotlight on the damage such attacks can have.

The message #BeKindToYourDrivers has been reinforced today across Trots Media’s digital channels with a video featuring drivers Rebecca Bartley, Greg Sugars, Chris Alford, Alex Ashwood, Ellen Tormey and David Miles, the result of a collaboration between Harness Racing Victoria and the Off And Pacing mobile harness racing game.

Victorian Trainers and Drivers Association president Lance Justice said the negative impact of these text attacks was often significant.

“As an industry we need to speak up and say abusing drivers on social media is not okay,” Justice said.

“It happens to all of us and there’s nothing worse than when you out there on the racetrack and things don’t go your way to then see a torrent of abuse, which wrecks your day, your night and your weekend.

“Punters want to hear from drivers on social media, but they won’t get too if these drivers are being discouraged to use those channels by abuse. The VTDA is very supportive of the #BeKindToYourDrivers campaign.”

Participants are reminded they have free access to the Industry Assistance Program offered by Harness Racing Victoria, which provides support for a range of personal or work-related issues.

CLICK BELOW TO WATCH THE VIDEO (and #BeKindToYourDrivers):

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